Supporting Sponsor

Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative

Colorado Springs, Colorado, March 17, 2021 — Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX.

The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021

GE Johnson's Ben Schlick in Stage 1 of the 2020 APEX
Colorado Springs, CO, March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023.