Colorado Springs

Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative

Colorado Springs, Colorado, March 17, 2021 — Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX.

The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021

GE Johnson's Ben Schlick in Stage 1 of the 2020 APEX
Colorado Springs, CO, March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023.

Emily & Kerry Werners’ Not-so-Outsider Perspective on Where to Eat in COS

When you choose a place to vacation, whether it involves a multi-day mountain bike event or not, knowing the best places to indulge in the local scene is paramount! Emily and Kerry Werner give us some good ideas to get started!

Rider Spotlight: Russell Finsterwald

Russell Finsterwald after Stage 3 of 2020 APEX
We caught up with Russell Finsterwald last Friday, at the end of a long training week to reminisce about the inaugural race. He revels us in the feeling of hitting Captain Jacks at race speed, dishes his favorite post ride nosh spots and issues a challenge to anyone and everyone coming to Colorado Springs this September!

The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group

Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.

NBC 5: Over 200 Cyclists Coming in Town for 2020 Pikes Peak APEX

More than 200 cyclists from across the country are taking part in a four-day mountain bike challenge at various locations in Colorado Springs and El Paso County. Several streets, parks, and trails will be impacted by Pikes Peak APEX going on Thursday through Sunday.