In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.
Since our second episode of The BEET premieres in May, we’re keeping with our Mother’s Day theme and bringing you advice for training when you have kids at home. Anna is a single mom, with two elementary school-age children at home. She also races for Sugar Beets Cycling at the pro level and finished 3rd in the Women’s 40+ category at the inaugural Pikes Peak APEX. What's her secret?
In our last newsletter we discussed some reasons why women ride bikes but don’t enter events or races.
The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.