A veteran of The APEX, BC Bike Race, and just coming off a 3rd place finish in the 3-day edition of Breck Epic, Maria knows a thing or two about big adventures! The Sugar Beets Cycling rider isn’t into race placement—she was thoroughly surprised to learn she was competitive in the Breck Epic. For Maria, an event is about immersing yourself in nature, enjoying the journey, and embracing the people you meet along the way. Not physically embracing these days! It’s more about being present and celebrating life. But we’ll let her tell you the rest in Episode 5 of The BEET.
In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.
The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.