Becky Mikrut brings The BEET in this episode. Becky made her debut in the Women's Pro XC race just a couple of weeks ago in Winter Park, Colorado, during USA Cycling's National Championships. Designer by day and cross country racer by passion, Becky created the Sugar Beets' team jerseys this season. She's taking a bit of rest post XCO season, and then readying herself for Pikes Peak APEX! It'll be her first time at The APEX, and participating in any kind of stage event, but her background as a cycling coach has helped her shape a solid roadmap. Watch as she shares her plans to smash it come September!
In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.
In our last newsletter we discussed some reasons why women ride bikes but don’t enter events or races.
The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.