Celeste Cannon

Rider Spotlight: Sugar Beets Cycling

Sugar Beets Cycling Team
In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.

Let’s Crash Through Barriers to Entry Together

Sugar Beets Team Dinner
The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.

The BEET: Episode 1 with Celeste Cannon

Celeste Cannon, Stage 1 of 2020 APEX
Episode 1 features Celeste Cannon, 2nd place finisher in the Women’s 40+ category at last year’s Pikes Peak APEX presented by RockShox, who just happens to be the two-time reigning Colorado State XC Champion. Celeste tells us what she is doing differently this season to prepare. It’s something all of us should be tuned in to! Take a look, and bear with us..it was a little windy when this was shot.