The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to be raised by the 2021 Pikes Peak APEX presented by RockShox. The money will be spent on trails that will be used in the 2021 edition of The APEX this September, as well as trails that could potentially be used by the event in 2022 and beyond.
Colorado Springs, Colorado, March 17, 2021 — Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX.
The Pikes Peak APEX presented by RockShox will be one of the few pro mountain bike races in North America this year