Sugar Beets Cycling

The BEET: Episode 5 with Maria Esswein

A veteran of The APEX, BC Bike Race, and just coming off a 3rd place finish in the 3-day edition of Breck Epic, Maria knows a thing or two about big adventures! The Sugar Beets Cycling rider isn’t into race placement—she was thoroughly surprised to learn she was competitive in the Breck Epic. For Maria, an event is about immersing yourself in nature, enjoying the journey, and embracing the people you meet along the way. Not physically embracing these days! It’s more about being present and celebrating life. But we’ll let her tell you the rest in Episode 5 of The BEET.

The BEET: Episode 4 with Becky Mikrut

Becky Mikrut brings The BEET in this episode. Becky made her debut in the Women's Pro XC race just a couple of weeks ago in Winter Park, Colorado, during USA Cycling's National Championships. Designer by day and cross country racer by passion, Becky created the Sugar Beets' team jerseys this season. She's taking a bit of rest post XCO season, and then readying herself for Pikes Peak APEX! It'll be her first time at The APEX, and participating in any kind of stage event, but her background as a cycling coach has helped her shape a solid roadmap. Watch as she shares her plans to smash it come September!

Rider Spotlight: Sugar Beets Cycling

Sugar Beets Cycling Team
In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.

The BEET: Episode 3 with Samantha Welter

Of course you recognize Sam as part of The APEX team, but she is also a certified athletic trainer who helps empower endurance athletes to prevent and overcome injury. Tune in to learn how to hydrate to ward off heat illness and enhance your performance. Did you know that even 2% water loss in your body leads to dehydration which can cause your performance to suffer? Sam reveals the optimal amount you should be drinking and explains electrolytes, and why they are so important for optimal hydration and performance.

The BEET: Episode 2 with Anna Kelso

Anna Kelso, 3rd in Women's 40+ Category of 2020 APEX
Since our second episode of The BEET premieres in May, we’re keeping with our Mother’s Day theme and bringing you advice for training when you have kids at home. Anna is a single mom, with two elementary school-age children at home. She also races for Sugar Beets Cycling at the pro level and finished 3rd in the Women’s 40+ category at the inaugural Pikes Peak APEX. What's her secret?

Let’s Crash Through Barriers to Entry Together

Sugar Beets Team Dinner
The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.

The BEET: Episode 1 with Celeste Cannon

Celeste Cannon, Stage 1 of 2020 APEX
Episode 1 features Celeste Cannon, 2nd place finisher in the Women’s 40+ category at last year’s Pikes Peak APEX presented by RockShox, who just happens to be the two-time reigning Colorado State XC Champion. Celeste tells us what she is doing differently this season to prepare. It’s something all of us should be tuned in to! Take a look, and bear with us..it was a little windy when this was shot.