Sugar Beets Cycling

This episode of The BEET takes us to Colorado Springs where Sugar Beets Cycling team hits the trails to prepare for the 2021 Pikes Peak APEX presented by RockShox. Watch as Sam, Celeste and Becky prepare you for what to experience this week!

A veteran of The APEX, BC Bike Race, and just coming off a 3rd place finish in the 3-day edition of Breck Epic, Maria knows a thing or two about big adventures! The Sugar Beets Cycling rider isn’t into race placement—she was thoroughly surprised to learn she was competitive in the Breck Epic. For Maria, an event is about immersing yourself in nature, enjoying the journey, and embracing the people you meet along the way. Not physically embracing these days! It’s more about being present and celebrating life. But we’ll let her tell you the rest in Episode 5 of The BEET.

Read more about The BEET: Episode 5 with Maria Esswein

We hear some hesitations out there, and we have solutions to calm those fears. With roughly 2 months until the 2021 edition of the Pikes Peak APEX presented by RockShox, we don’t want you to miss out!

Pikes Peak APEX

Presented by RockShox

Read more about 8 Fears about The APEX & How to Calm Them

Becky Mikrut brings The BEET in this episode. Becky made her debut in the Women's Pro XC race just a couple of weeks ago in Winter Park, Colorado, during USA Cycling's National Championships. Designer by day and cross country racer by passion, Becky created the Sugar Beets' team jerseys this season. She's taking a bit of rest post XCO season, and then readying herself for Pikes Peak APEX! It'll be her first time at The APEX, and participating in any kind of stage event, but her background as a cycling coach has helped her shape a solid roadmap. Watch as she shares her plans to smash it come September!

Read more about The BEET: Episode 4 with Becky Mikrut

If you are in the Fort Collins, CO area Wednesday, July 21st at 7pm, please join us when we meet up with The BEETS at Road 34 for a Soiree & APEX Q&A.

Sugar Beets Cycling

Pikes Peak APEX Soiree

Read more about You're Invited to a Soiree!

In this Rider Spotlight, I'm talking with my team, Sugar Beets Cycling. You might see The Beets sprinkled in with The APEX and wonder about what the two have in common other than cycling. Well, we're on a mission to bring more women to the sport, and we've been working together to help bring more women to events like The APEX.

Presented by RockShox

Women

Read more about Rider Spotlight: Sugar Beets Cycling

You know those butterflies of excitement and anxiety that flutter around when you're at the start line? You do know that whether it’s your first or 100th time, every rider feels those, right?!

Let’s celebrate that feeling! We’re planning a party, and here’s why.

Sugar Beets Cycling

course

Bikes

Pikes Peak APEX Soiree

Read more about Save the Date: Sugar Beets Host APEX Soiree & Q&A

Of course you recognize Sam as part of The APEX team, but she is also a certified athletic trainer who helps empower endurance athletes to prevent and overcome injury. Tune in to learn how to hydrate to ward off heat illness and enhance your performance. Did you know that even 2% water loss in your body leads to dehydration which can cause your performance to suffer? Sam reveals the optimal amount you should be drinking and explains electrolytes, and why they are so important for optimal hydration and performance.

Read more about The BEET: Episode 3 with Samantha Welter

Anna Kelso, 3rd in Women's 40+ Category of 2020 APEX

Since our second episode of The BEET premieres in May, we’re keeping with our Mother’s Day theme and bringing you advice for training when you have kids at home. Anna is a single mom, with two elementary school-age children at home. She also races for Sugar Beets Cycling at the pro level and finished 3rd in the Women’s 40+ category at the inaugural Pikes Peak APEX. What's her secret?

Presented by RockShox

Read more about The BEET: Episode 2 with Anna Kelso

The statistics don't lie. Half of cyclists are female. Less than one-third participate in organized events. It's easy to offer an equal payout. It's so much harder to have an equal number roll up to the start line. We're taking a hard look at what we can do to inspire and empower women to participate in events like The APEX.

Presented by RockShox

Pikes Peak APEX Soiree

The BEET