RockShox is one of the most recognizable brands in cycling and an industry innovator who introduced suspension and reshaped mountain biking for the entire world. They have a headquarters in Colorado Springs, and as presenting sponsor of The APEX will provide rider technical support and a giveback to local trail maintenance after the event.
Pikes Peak APEX announces RockShox as Presenting Partner
(Colorado Springs, CO, October 1, 2019) —Organizers in Colorado Springs today announced The Pikes Peak APEX Presented by RockShox, a brand-new multi-day mountain bike challenge to be held on the slopes of Pikes Peak, America’s Mountain in September of 2020. Read
The Pikes Peak APEX is four days of riding in Olympic City, USA including in-town parks and backcountry stages on the slopes of Pikes Peak. The format is a Gran Fondo-style start with plenty of aid station support for all cyclists on the mountain and a large prize purse to be split between the top men and women finishers. Day one will be a short prologue stage and the final three days will be between 35- and 50-mile days featuring exhilarating, exceptionally crafted routes through dirt roads, jeep trails, and amazing alpine singletrack that is essential Pikes Peak. All stages start close to downtown Colorado Springs and the terrain will be challenging, but not overly technical. Read the full press release here.
Preparing Your Bike for The APEX
The APEX Welcomes Back RockShox as Presenting Sponsor through 2023
Colorado Springs, CO, March 15, 2022 – Sports Strategies announces a two-year partnership between SRAM and Pikes Peak APEX. The iconic RockShox brand will return as presenting sponsor of the event for 2022 and 2023.
“We are very proud,” said Micah Rice, Executive Director of Pikes Peak APEX. “SRAM was the first sponsor we brought on after launching The APEX, and we could not have hoped for a better partner. Not only is RockShox one of the most recognizable brands in cycling, but their headquarters is based here in Colorado Springs, where their suspension is dialed into the trails on the slopes of Pikes Peak. This was evident in 2021 when RockShox athletes Keegan Swenson and Alexis Skarda took top honors in the men’s and women’s pro category on the new RockShox SID fork. RockShox continues to lead the way on the trails of the Pikes Peak region and their ethos aligns perfectly with the PPORA’s mission to provide more spaces for outdoor recreation.” Read the full press release here.