Press

Colorado Springs, CO, June 14, 2022 – Sports Strategies announces the return of The APEX Outdoor Festival & Expo in September, marking the final stage of highest profile mountain bike event on The Front Range - The Pikes Peak APEX presented by RockShox. In addition to the 4-Day MTB Challenge, The Pikes Peak APEX Run, will also serve as a backdrop for the full day of activities to celebrate outdoor recreation. Read more.

Colorado Springs, CO, April 19, 2022 – Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in 2022. Aravaipa Running will join with The APEX to invite runners to choose from three distance options – all starting and finishing in America the Beautiful Park on Sunday, September 25, 2022. Read more.

Colorado Springs, CO, April 13, 2022 – Sports Strategies announces a multi-year partnership with Heuberger Subaru as a Founding Partner of The Pikes Peak APEX presented by RockShox. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in the Pikes Peak Region. Read the full press release.

Colorado Springs, CO, March 15, 2022 – Sports Strategies announces a two-year partnership between SRAM and Pikes Peak APEX. The iconic RockShox brand will return as presenting sponsor of the event for 2022 and 2023. Read the full press release here.

Colorado Springs and Pikes Peak APEX feature in the latest issue of Sports Planning Guide. Debuting in 2020, the Pikes Peak APEX is a four-day mountain bike challenge with a vision of making Colorado Springs and the Pikes Peak Region an internationally recognized endurance destination. Thirteen partner organizations support The APEX, a fundraiser for trail stewardship and sustainability and effort that is directed by a former events executive at Colorado Springs-based USA Cycling. Read the article.

Colorado Springs, CO, September 28, 2021 – Sports Strategies announces a successful close to the 2021 Pikes Peak APEX presented by RockShox following 4 days, 120 miles of dirt and over 15,000 feet of climbing. Alexis Skarda and Keegan Swenson, both from Santa Cruz/SRAM, beat strong fields to win the overall general classification at The APEX. The men’s field featured a who’s-who of American mountain bike racing plus EF Education-Nippo riders Lachlan Morton and Alex Howes, while the women’s field ended up being a tight three-way battle between three well-known domestic pros. Read more.

Colorado Springs, CO, September 17, 2021 – Sports Strategies announces EF Pro Cycling riders Lachlan Morton and Alex Howes will be coming to Colorado Springs for the 2021 Pikes Peak APEX presented by RockShox. Morton, native of Australia, and Howes, from Colorado, are both living in Colorado and will have an opportunity race close to home. Read more.

Colorado Springs, CO, September 9, 2021 – Sports Strategies announces the first APEX Outdoor Festival & Expo at the 2021 Pikes Peak APEX presented by RockShox. Day 3 of The APEX will feature something for everyone, bringing together Colorado Springs locals, out of town visitors and APEX riders in America The Beautiful Park. Read more.

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. Read more.

Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and final stage of the event. Read more.

Colorado Springs, CO, June 14, 2021 – Sports Strategies announces Pikes Peak APEX and ASSOS USA will kick off The Hunt tomorrow, June 15th, when an ambassador will post the first clue on Instagram. Anyone who wants to join the 3-week scavenger hunt should follow @PikesPeakAPEX and @ASSOS_USA on Instagram for clues. Read more about ASSOS USA and Pikes Peak APEX presented by RockShox inviting mountain bikers back to some of North America’s most iconic trails on a scavenger hunt for coveted ASSOS gear.

Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund.

The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to be raised by the 2021 Pikes Peak APEX presented by RockShox. The money will be spent on trails that will be used in the 2021 edition of The APEX this September, as well as trails that could potentially be used by the event in 2022 and beyond. Details about the projects funded can be found here on PikesPeakAPEX.com.

Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX. Read the full press release here.

Colorado Springs, CO, March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. Read the full press release here.

Colorado Springs, CO, December 30, 2020 — Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain. Read the full press release here.

Diane Jenks, host and producer of The Outspoken Cyclist Podcast – one of the longest running and most popular bicycling podcasts in the industry - interviewed Micah about how The Pikes Peak APEX presented by RockShox managed to put on a 4-day stage race that offered great prize money, attract a terrific field of riders, and keep everyone safe. Read more and listen here.

We were stoked to learn Nate Pearson, TrainerRoad CEO, made it to Colorado Springs to ride with us this year! Listen has he recounts his experience at the 2020 Pikes Peak APEX presented by RockShox.

Ryan Simonovich joined us at the 2020 Pikes Peak APEX presented by RockShox for a firsthand look at how we dealt with COVID-19. Here are his thoughts.

Watch NBC affiliate, KOAA News 5, report from the final day of the 2020 Pikes Peak APEX presented by RockShox. See video as the event wraps up with Stage 4.

The Gazette publishes some awesome photos by Forrest Czarnecki from Stage 1 of 2020 Pikes Peak APEX presented by RockShox. If you haven't seen them be sure to check them out!

Latest from VeloNews on The Pikes Peak APEX presented by RockShox

National mountain bike champion Chloe Woodruff and marathon national champions Rose Grant and Russell Finsterwald among many to attend the inaugural stage race in Colorado Springs. Read More.

Local KVOR AM 740 highlights the 2020 Pikes Peak APEX and informs listeners of trails and streets to be impacted by the race.

The Pikes Peak APEX is a project of the Pikes Peak Outdoor Recreation Alliance that aims to strengthen the outdoor recreation industry for the Pikes Peak region. Read more.

Springs Media labels Pikes Peak APEX 'Springs’ Biggest Mountain Bike Race'

The inaugural four-day, multistage mountain bike race draws pros and locals to showcase Colorado Springs’ world-class trails and generate funds to improve them. Read more.

More than 200 cyclists from across the country are taking part in a four-day mountain bike challenge at various locations in Colorado Springs and El Paso County. Several streets, parks, and trails will be impacted by Pikes Peak APEX going on Thursday through Sunday. See video from NBC 5.

Local NICA Rider from Cheyenne Mountain Cycling Team Compete in 2020 Pikes Peak APEX presented by RockShox. Cheyenne Edition of The Gazette features local NICA rider, Mark Turner, from Cheyenne Mountain Cycling Team. Read more.

FOX 21 News covers The Pikes Peak APEX presented by RockShox.

...a four-day mountain bike challenge that will take place Sept. 24-27 at various locations in Colorado Springs and El Paso County, will impact several streets, parks and trails. Approximately 200 cyclists are expected to take part in the event, which will start at 8 a.m. daily. Read more.

Denver Post announces Pikes Peak APEX presented by RockShox

Four days of mountain-bike racing is coming to trails in the Colorado Springs area this week with stages contested at Palmer Park, Rampart Range Road, Gold Camp/Jones Park and the High Drive area. Read more.

Patch announces schedule and streets, parks, trails impacted by 2020 Pikes Peak APEX

Race organizers worked closely with the El Paso County Public Health Department and Centura Health/Penrose-St. Francis medical staff to make modifications aligned with the state's current public health order. Among the modifications are starting waves of no more than 25 racers at a time, rather than the traditional mass start. Spectators are welcome along the course and strongly encouraged to wear face coverings, practice physical distancing and refrain from congregating in starting and finishing areas. Read more.

Colorado Springs Indy Announces 2020 Pikes Peak APEX presented by RockShox and Alternative Trails. Read more.

Colorado Springs Business Journal recognized The Pikes Peak APEX presented by RockShox as 'Mountain Bike Race to Focus on Economic Impact.' Read more.

The Pikes Peak APEX presented by RockShox will be one of the few pro mountain bike races in North America this year

Colorado Springs, CO, September 14th, 2020 — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region.  The first-year event continues to draw interest for in-person racing in spite of format changes to ensure adherence to the event’s COVID-19 Safety Plan. Read the full press release here.

Elite, four-day mountain bike challenge to kick off Sept. 24 at Palmer Park

Colorado Springs, CO, September 14, 2020 – Starting Sept. 24, the brand-new Pikes Peak APEX, presented by RockShox, will feature four days of mountain bike racing across Olympic City USA. The event, a project of the Pikes Peak Outdoor Recreation Alliance (PPORA), is a nonprofit endeavor with a mission to drive economic impact to the area in order to improve the trails and open spaces in the region for the lasting enjoyment of its residents and visitors. Read the full press release here.

Thanks to SportsTravel for announcing format changes to The APEX in September. The Pikes Peak APEX releases new plan to promote distancing More.

VeloNews interviews Pikes Peak APEX Medical Director, Dr. Michael Roshon. They discuss the COVID-19 response and safety plan for The Pikes Peak APEX in September. More.

Colorado Springs, CO, July 22, 2020 — Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.  Instead of a mass start, the event will move to a small group and individual enduro-style start for this inaugural event in Colorado Springs. Read the full press release here.

Colorado Springs, CO, June 9, 2020 - ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North America.  Prizes include ASSOS gear and hints will be posted on the Pikes Peak APEX Instagram account starting June 9th. Read the full press release.

Colorado Springs, CO, February 27, 2020 — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.  The Garden of the Gods Trading Post is located on the southwest edge of the of the world-famous Garden of the Gods with its iconic red rock formations.  Stage two will be held on Friday, September 25th and will leave from the Trading Post, roll by Balancing Rock and head up Rampart Range Road for a lap around the Rampart Reservoir and back. Read the full press release here.

Listen as Micah Rice joins Torie Giffin for her latest Pedal the Springs podcast. She hosts Micah, along with Cory Sutela, Executive Director of Medicine Wheel Trail Advocates and Sarah Rawley, Brand Content Specialist for RockShox to discuss the upcoming Pikes Peak APEX presented by RockShox. Read more.

Colorado Springs, CO, January 29, 2020 — GE Johnson is the latest Colorado-based company to sign on to support The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.  GE Johnson is a commercial construction firm based in Colorado Springs whose portfolio includes hospitals, schools, and office/mixed use, and the Pikes Peak Summit Complex.  Read the full press release here.

Colorado Springs, CO, January 22, 2020 — Organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in the Pikes Peak Region. Heuberger will join ASSOS and Circa Realty Group as Founding Partners who have committed to Pikes Peak APEX next September—the largest mountain bike event to ever be held on the front range of Colorado. Read the full press release here.

Bicycling, a Hearst Digital Media publication, named the Pikes Peak APEX as one of the 'Mountain Bike Races You Should Seriously Consider Entering in 2020,' stating 'from coast to coast, these races offer something for every rider.' Read more.

(Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held in Colorado Springs on September 24-27, 2020. Read the full press release here.

(Colorado Springs, CO, December 2, 2019) — Organizers of the Pikes Peak APEX presented by RockShox announced today another Founding Partner of the event—Circa Real Estate Group.  Circa is a boutique residential real estate company owned by Jeremy and Carrie Isaac, serving home buyers and sellers in the greater Colorado Springs area.  Circa Real Estate Group will join RockShox and ASSOS as partners who have committed to Pikes Peak APEX next September—the largest mountain bike event to ever be held on the front range of Colorado. Read the full announcement here.

Published in the Colorado Springs Business Journal

Micah Rice has high hopes for “the largest mountain bike race Colorado Springs has ever seen,” and what it will mean for the city and local cycling. Pikes Peak APEX got the official go-ahead last October and kicks off Sept. 24, with four days of endurance events covering in-town trails, alpine single-track and back country 

Read more.

The latest coverage by Seth Boster of The Gazette

A large-scale mountain bike race in Colorado Springs slated for 2020 has a set of proposed courses designed to entice resident aficionados and unaware visitors alike.

Read the entire article here.

ASSOS USA is pleased to announce our partnership with The Pikes Peak APEX, presented by RockShox. A first year 4-day mountain bike challenge on the slopes of Pikes Peak, America’s Mountain. The event features exhilarating, exceptionally crafted routes through dirt roads, jeep trails, and the amazing alpine single track that is essential Pikes Peak. The terrain will be challenging, but not overly technical. This rigorous Rocky Mountain trail experience through the aspens in Colorado’s backcountry will draw not only professional riders, but also amateur cyclists looking for a bucket list endurance experience. Read the full press release here.

Thanks to OutThere Colorado for covering the announcement of this exciting event!

Tuesday morning at USA Cycling headquarters, before announcing “the largest mountain bike race Colorado Springs has ever seen,” Micah Rice was roaming the room, at one point stopping to shake hands with a stranger.

More.

Thank you to KRDO 13, Colorado Springs ABC affiliate, for the coverage of our the Pikes Peak APEX press event.

COLORADO SPRINGS, Colo. - Colorado Springs will soon be host to a new multi-day mountain biking competition held on the slopes of Pikes Peak. 

More.

Much appreciation to Sports Travel for attending the press conference and covering the APEX.

Pikes Peak APEX Presented by RockShox to be held in September 2020

Organizers have announced a new mountain bike event, the Pikes Peak APEX Presented by RockShox, to be staged along the famed mountain in Colorado Springs, Colorado, in September 2020.

More.

Thanks to The Gazette for announcing The Pikes Peak APEX -Pikes Peak Apex could be mountain bike event Colorado Springs has long desired Tuesday morning at USA Cycling headquarters, before announcing “the largest mountain bike race Colorado Springs has ever seen,” Micah Rice was roaming the room, at one point stopping to shake hands with a stranger. More.

Colorado Springs, Colorado—Organizers in Colorado Springs today announced The Pikes Peak APEX      Presented by RockShox, a brand-new multi-day mountain bike challenge to be held on the slopes of Pikes Peak,     America’s Mountain in September of 2020. The Pikes Peak APEX is four days of riding in Olympic City, USA including in-town parks and backcountry stages on the slopes of Pikes Peak.  The format is a Gran Fondo-style start with plenty of aid station support for all cyclists on the mountain and a $50,000 prize purse to be split between the top men and women finishers. Day one will be a short prologue stage and the final three days will be between 35- and 50-mile days featuring exhilarating, exceptionally crafted routes through dirt roads, jeep trails, and amazing alpine singletrack that is essential Pikes Peak.  All stages start close to downtown Colorado Springs and the terrain will be challenging, but not overly technical. Read the full press release here.

OutThere Colorado announces the Pikes Peak APEX! More.