Heuberger Subaru

Founding Partner of The Pikes Peak APEXHeuberger Subaru

“Subaru is a heavyweight brand in the world of outdoor recreation, and we couldn’t be prouder to partner with Heuberger,” says  Micah Rice, Executive Director of The Pikes Peak APEX. “I purchased my first Subaru Outback from Heuberger when I moved   to Colorado Springs 10 years ago and It is exciting to have them sponsor the inaugural Pikes Peak APEX presented by RockShox.”


About Heuberger SubaruSubaru

Heuberger Subaru is a family-owned and -operated Subaru dealership in Colorado Springs, CO. Serving local drivers with    new and used Subaru sales and service since 1970, Heuberger is not your traditional car dealership. They strive to be forward-thinking in every interaction  with their valued customers. Guests love their refreshing sales process, because they go above and beyond to ensure the experience is completely stress-free. Thanks to the non-traditional dealership atmosphere, they've earned many Customer Satisfaction awards over their 40-plus years in business. They're also a Stellar Care Dealer, a distinction that's only awarded to the top-performing dealers in customer satisfaction in both their sales and service departments. All of these accolades and their loyal customers have led them to become the Largest Volume Subaru Dealer in America, an honor we couldn't be more thrilled to achieve! For more information, visit www.bestbuysubaru.com.


Pikes Peak APEX announces Heuberger Subaru as a Founding Partner

(Colorado Springs, CO, January 22, 2020) — Organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in the Pikes Peak Region. Heuberger will join ASSOS and Circa Realty Group as Founding Partners who have committed to Pikes Peak APEX next September—the largest mountain bike event to ever be held on the front range of Colorado. Read the full announcement here.


Preparing for The APEX

A Blog and Video Series courtesy of Heuberger Subaru, Founding Partner of The Pikes Peak APEX

Selecting a Bike for The APEX

First in a 3-part series: Micah Rice chats about bike selection with Eric Fossell of RockShox and Lacey Rivette from COS Racing. What will you be riding in September? See full blog post.

Day 1: What to Expect from Stage 1 in Palmer Park

Second in a 3-part series: Micah Rice explains the draw of this brand new event and what you can expect from the first stage in Palmer Park. See full blog post with stage-by-stage overview.

Ride Along with APEX Course Director, Daniel Matheny and See His Take on the Prologue in Palmer Park

Third in a 3-part series sponsored by Heuberger Subaru, Founding Partner of The Pikes Peak APEX. Coach and Course Director, Daniel Matheny gives you an idea of what to expect during the Pikes Peak APEX. See full blog post with a stage-by-stage overview.