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Micah Rice

Executive Director

About Micah

Cycling industry veteran, Micah Rice, will serve as the Executive Director of The Pikes Peak APEX.

Micah is Vice President of Event Strategy and Operations for Sports Strategies, a division of Tourism Strategies LLC that provides consulting, marketing and event production services to help clients identify, leverage and promote their best assets to recruit sports tourism.

Prior to joining Sports Strategies, Micah spent eight years overseeing the national events department for USA Cycling, the national governing body for all disciplines of competitive cycling in the United States. Micah also worked with OC Sport as the head of operations for North America, where he was responsible for launching the European Haute Route events in the North American market.