Supporting Partner and Official Non-Alcoholic Beer of Pikes Peak APEX
“We are so excited about this relationship with Athletic Brewing and our Trail Stewardship Fund,” stated Becky Leinweber, Executive Director of the Pikes Peak Outdoor Recreation Alliance. “Having Athletic Brewing Company invest in the Pikes Peak APEX, as well as support our mission to improve and maintain our trail system for our residents and visitors is a huge win for all of us.”
About Athletic Brewing Company
Athletic Brewing is pioneering a craft beer revolution. We promise to use high-quality, all-natural ingredients to create great-tasting brews for our beer-loving family. We strive to create brews suitable for everyone and every occasion. No matter your motivation, if you want to keep a clear head and drink healthier, we're here for you.
The seed for Athletic Brewing was planted when the founder was evaluating life before getting married. As he looked to continue to improve his life through health and fitness, he found one area incompatible with the rest. Alcohol-drenched nights and weekends that resulted in unproductive hangovers and unhealthy meals had no place in a demanding financial career that required 24/7 focus. So, he made the choice to cut alcohol out of his life and has never looked back.
He still enjoyed going to bars and restaurants with friends, attending sporting events, weddings, barbeques and other social events. With limited non-alcoholic options (at best) to fit his new healthy, active lifestyle, he was always at a loss for a refreshing beverage that was easy to order and carried no social stigma. The only options were flavorless, watery, metallic in taste, and came with punchlines of decades-old jokes.
The void in the market was clear. He had attended college in Vermont and great beer was a big part of his life. He started market research that evolved into founding Athletic Brewing to focus solely on making a whole platform of delicious, craft non-alcoholic beers for the modern beer drinker to enjoy
with friends and family. This required him leaving a safe, stable job in the financial industry to fully dedicate his time and energy to this true passion.
He teamed up with John Walker, a highly accomplished and awarded craft brewer who was brewing at Second Street Brewery in Santa Fe, New Mexico. The intellectual challenge and the possibility of including a large portion of the adult population in the craft community drove John to join the team. We decided on Stratford, CT as home base and proceeded to brew over 100 batches on homebrew equipment to perfect our process. Once satisfied, we built the entire brewery around it.
From the start, we've planned to offer more non-alcoholic beer variety than the world has ever known. We welcome you to come visit us at our brewery and tap room in Stratford, the first of its kind in the country, to meet our team and learn more about our mission. For more information, visit https://athleticbrewing.com/.
Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative
Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX. Read the full press release here.