Founding Partner


ASSOS USA"We couldn’t be more excited to partner with one of the world’s most respected names in cycling technical clothing.  Our participants will love the APEX custom event jersey that ASSOS is creating and   I am sure our top riders will be even more excited to wear the ASSOS leader’s jersey at the event."    --Micah Rice, VP of Event Strategy & Operations for Sports Strategies and Executive Director of the Pikes Peak APEX presented by RockShox


After more than 40 years making apparel for the most passionate cyclists, ASSOS places great emphasis on delighting the rider who lives to push the limits. In 1976, ASSOS of Switzerland was founded by Toni Maier with an unlikely advancement, the first carbon fiber bicycle frame. While endlessly researching aerodynamics on the bike in the wind tunnel, Toni soon came to realize that the clothing the riders were wearing was in fact the main cause of drag. At this point, Toni turned his attention to clothing and invented the first Lycra® cycling shorts. This invention led to pro teams paying to wear ASSOS shorts during the Tour de France and to date, ASSOS is proud to have played a role in more than 350 gold medals at world championships and Olympic games. ASSOS works side by side with suppliers and gathers feedback from its internal test team to produce fabrics that offer optimum comfort for the rider. As a result of its continual investment in R&D, the pioneering company is behind additional key innovations that have shaped the evolution of the cycling world and have now become industry standards. These include the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the creation of the fastest bodysuit on earth in 2004. Today, ASSOS prides itself on supplying total cycling comfort to the top level within competitive cycling through multiple sponsorships of World Tour teams and riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as its own boutiques and corporate online store. For more information, visit www.assos/

Pikes Peak APEX announces ASSOS USA as a Founding Partner

ASSOS USA partners with Pikes Peak APEX for new 2-year deal.

(Salt Lake City, Utah, November 19, 2019) — ASSOS USA is pleased to announce our partnership with The Pikes Peak APEX, presented by RockShox. A first year 4-day mountain bike challenge on the slopes of Pikes Peak, America’s Mountain. The event features exhilarating, exceptionally crafted routes through dirt roads, jeep trails, and the amazing alpine single track that is essential Pikes Peak. The terrain will be challenging, but not overly technical. This rigorous Rocky Mountain trail experience through the aspens in Colorado’s backcountry will draw not only professional riders, but also amateur cyclists looking for a bucket list endurance experience.

Read the full press release here.

The HuntThe Hunt

Presented by ASSOS USA and The Pikes Peak APEX

Founding Partner ASSOS USA joined with The Pikes Peak APEX to present The Hunt. Here's  a recap of the coverage for this exciting 2-week scavenger hunt across North America's most iconic mountain bike trails.



The Announcement

ASSOS USA and The Pikes Peak APEX Invite You to The Hunt

Colorado Springs, CO, June 9, 2020 - ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North America.  Prizes include ASSOS gear and hints will be posted on the Pikes Peak APEX Instagram account starting June 9th. Read the full press release.

The Invitation

Welcome to The Hunt presented by Pikes Peak APEX and ASSOS USA

You are invited to a 2-week scavenger hunt. The Hunt will take you on some of the most iconic mountain bike trails in North America, where you will search for prizes hidden by some of the world’s top cycling athletes. See more about The Hunt.

The Winners

The Hunt Ends with 11 Winners and 14 ASSOS Prizes Awarded

The Hunt presented by ASSOS USA and The Pikes Peak APEX came to an end last week with 11 winners of ASSOS clothing, and one winner who with three prizes! See all of the winners here.