APEX Partners with Heuberger Subaru through 2023

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Announcing a two-year partnership between Pikes Peak APEX and Heuberger Subaru

Colorado Springs, CO, April 13, 2022 – Sports Strategies announces a multi-year partnership with Heuberger Subaru as a Founding Partner of The Pikes Peak APEX presented by RockShox. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in the Pikes Peak Region. 

“Heuberger Subaru is just one of many Subaru dealerships that are active in their local outdoor community and support mountain biking,” says Micah Rice, Executive Director of The Pikes Peak APEX.  “There is no better vehicle to get around Colorado and explore all of the outdoor recreation we have in the Pikes Peak Region.”

“We’ve had a great partnership since the beginning of the APEX,” says Alex Gauthier, Director of Marketing for Heuberger.  “We are committed to directly supporting the cycling community and partnering with the largest mountain bike event in the region seems like a great way to give back.”

Heuberger will continue to field a team of “Subaru Support Riders” imbedded into the race that will supply snacks and repair parts for participant mountain bikes as well as facilitate communication for riders who might need medical or other help on any stage of the race.


The 2022 Pikes Peak APEX presented by RockShox will take place from September 22nd through 25th. The world-class mountain bike challenge draws pros and amateurs for four days of riding on the slopes of Pikes Peak in Olympic City, USA. The APEX features new trails each year, along with some local classics that have made Colorado Springs a Rocky Mountain trail destination. Beyond the 4-day MTB challenge, athletes are also invited on the trails to participate for single days on the bike and 46k, 10k and 5k trail runs. The final day draws out the entire community as the event wraps up with The APEX Outdoor Festival & Expo in America the Beautiful Park.

The APEX supports Trail Stewardship and drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes Peak Outdoor Recreation Alliance project, was developed and is operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit PikesPeakAPEX.com.

For media inquiries Email Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies or call 719.283.7577.